5 Reasons Why Website Speed is Important

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How long do you wait for a website to load? 2, 5 or maybe 10 seconds? The speed of your website is important.

When you imagine your website’s visitors, what do you see? Small business owners? SME’s? Local homeowners? Impatient clickers?

If your visitors are anything like other people on the web, they’re almost certainly in that third group: the impatient crowd. These folks expect your site to load in the blink of an eye. If it doesn’t, they’re gone, maybe never to return.

They say “Speed Kills”. But in the case of website, speed is essential for Success. It’s the lack of speed that will kill your website. The faster your site loads, the greater is the probability that you will be able to attract and engage more users.

In Short, Slow Website = High Abandonment Rate, Fast Website = More Conversions

Speed is one of the most important element of website design which most of the website designers don’t look after or neglect during developing a website.

Users demand fast page speeds on websites. They expect a website to load in 2 seconds or less. When it comes to site loading, virtually every second counts. 47 percent of users expect a website to load within 2 seconds. And 40 percent of your potential users will typically abandon a website if it takes more than 3 seconds to load. Another study shows that 75% of users won’t come back to the site if they had trouble with the site loading.

For businesses, bloggers, publishers and webmasters, this means that every second you can trim from your site’s loading time translates to precious traffic and conversions. On the other hand, every additional second can lead to erosion of users over time and a decline in search ranking.

Website speed matters. It affects search ranking, sales and conversions. User experience is, of course, one of the most important reasons why you should optimize your website’s speed & get a speed loading website designed if you want to survive the web.

But, why is website load speed so important?

What difference does a fraction of a second make?

The answer? It makes a big difference! It affects user experience, search rankings, and even sales & conversions.

Here are five other reasons why your site should load as quickly as possible:

1. Google Favors Faster Websites In Terms Of Ranking

Google loves fast loading websites, and so you should also make sure that the Google bots that crawl to find new content will not have a hard time navigating through your website. Site loading speed can be a big factor in determining its ranking on search engine results. You might find your website losing on search result pages if it takes more than a few seconds to load the site.This is even true for websites meant for a mobile audience. Google has start ranking mobile search results according to page load speeds. Slow websites will therefore lose visibility and traffic.

Google do take website load speed into account when ranking websites (announced in 2010)

Google will reduce the amount of crawlers it sends to your site if your server is slower than two seconds.

So, designing and developing a fast loading website is a must if you want your website to rank on google & beat your competitors in the race to rank first.

Check Your Site Performance Using Google Insights.

Website Design Speed Test - Google Page Insights

2. People Have Short Attention Spans

First impressions are vital on the web. If your website loads fast, you’ve instantly made a strong first impression. It’s a quick-win for user experience! If it loads fast, your new visitor is immediately happy.

Your customers, readers, and website visitors make an instant judgement about you and your business by the quality of your website.

It’s pure psychology. We consider fast websites to be professional and reliable. We relate speed to efficiency, trust, and confidence.

The sheer amount of content available online today means that users’ attention spans are declining rapidly. According to studies, the attention span of an online user was 8 seconds back in 2013. Today, however, your website has a mere 3 to 5 seconds to make an impression on a user. If the impression is positive, the user will tend to stay and come back for more. If the impression is poor, the user is likely never to return again. And speed is a decisive factor here.

79% of online shoppers say they won’t go back to a website if they’ve had trouble with load speed.

Your website needs to load within this tiny bracket of attention span and display relevant content to sufficiently interest a user. Unlike what many publishers think, users are not attracted by an instant overload of content. Rather, a rapidly loading site balanced with a small, but relevant, amount of data will hit the sweet spot in building an audience.

3. Conversion Is More Important Than Just Traffic

No matter how great is your marketing, if it doesn’t translate to new regular customers, you are not doing a good job of it. Similarly, if you have a website with a large number of new visitors but are unable to persuade sufficient users to come back regularly, you are doing something wrong. Whether you are an online retailer, corporate business, publisher, blogger or simply a webmaster managing a business website, conversion is absolutely critical for success.

Even something as trivial as a one-second delay in site loading speed can lead to 7% decline in user conversion rates. So even if your website is getting excellent leads and you are attracting a solid audience, retaining this audience will be a different story altogether. In fact, you should ideally optimize your blog or website to load quickly before launching any new marketing campaign.

40% of people will abandon your site if it takes longer than 3 seconds to load.

Now, let’s say 100,000 people visit your site every month. If you slowed down to 4 seconds, you could lose 40,000 potential customers.

Amazon did tests that showed they would lose $1.6 BILLION every year if they slowed down by just one second.

Amazon are an established, recognizable company. If customers won’t wait just one extra second for Amazon, what chance have the rest of us got?

If slow load speeds are driving people away, then it’s driving your sales away. This isn’t just speculation either. Some of the biggest companies on the planet have tested this out.

So it is time for you to concentrate on your site speed & get your website re-designed or optimized for higher conversions. Start Today!

4. The Future Of The Internet Is Mobile

Back in 2015, Google revealed that mobile devices were generating more online searches than desktop computers.

In 2017, Google announced their mobile-first search index, a move that would provide a mobile-first approach when delivering search engine results. Essentially, websites that are optimized for mobile devices in terms of usability and speed, will show up more prominently than those that are not. 

More than 65% of digital media time is represented by mobile devices today. For publishers, this means that future growth in terms of users will be directly tied to how well you cater to the mobile audience.

A critical part of mobile-optimization is to design your website with user experience in mind. This will involve loading speed too. Mobile users are notoriously demanding when it comes to site speeds. About 43 percent will abandon a site if it takes more than 3 seconds to load. So if you plan to design & build up your website over coming months and years, you will have to plan for the mobile audience in terms of optimal page load speeds.

Here Is A Tool By GOOGLE To Help You Check Your Mobile Site Performance.

Mobile Website Design Speed Test - Google Mobile Test

5. The Long Term Effect Of Slow Website Speed

We’ve established that slow loading speed leads to an instant drop-off in visitors. Nearly half of your potential visitors have already vanished. But there is a long-term effect here too. That long loading time gradually stunts your natural growth and word-of-mouth.

Customers slowly stop referring your service to others because of a poor experience. Established websites are less likely to link back to your content. It might even put people off signing up to your newsletter or services.

We often link a slow website to a lack of credibility, which may hurt your brand in the long run.

This has been confirmed by bloggers and webmasters who have tested the effect of site speed on rankings.

A study by LightSpeedNow showed that by making a website faster Google sent 15% more traffic. Bing and Yahoo also sent more traffic too.We’ve come across several webmasters stating that there site traffic dropped significantly when Google introduced site-speed into its algorithm. One even saw an 80% drop!

The Takeaway

Improving website speed isn’t rocket science. It simply takes good planning, good website design, development and a proper infrastructure to ensure that you can shave away all unnecessary milliseconds to minimize loading time at the user’s end.

What is certain is that site loading speed directly impacts user experience and conversions. For businesses, bloggers and publishers, this means that you should take action and take the right steps to optimize your website loading speed.

So, what are you doing today to make this happen?

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