7 Elements Of A Successful Business Website
Making a website for your business is a unique adventure. To be successful, you have to be both strong and agile. And you have to work incredibly hard to get your name out there. Because you don’t necessarily have the reach of larger companies. Your website plays a huge role in defining who you are to the outside world. In some cases, web may be the only way many people will interact with you.
Therefore, it’s vital that your website is informative and professional. As your single biggest form of advertising, you want to make sure that you get it right. But what makes a business site stand out?
As the title suggests, in this post we are going to discuss the essential elements required for a successful company website. Days when even having a website with simple business description was enough, are gone. In the new era of internet business, you need to have a perfect website or you will be out of the game.
We have identified seven components that every business website must have in order to be successful.
Following Are The Elements To Make Your Website Successful.
1. Good Design Is The Key
The first things on your task list should be a great design for your website. How visitors are able to navigate through your website is a key factor in converting sales. Colors, fonts and flashy graphics might distract customers from your product or important information about your business and disrupt the flow of your website. Choose the colors & fonts effectively & keep the design subtle and simple as much as possible.
The layout must be user-friendly, user-intuitive, good looking and easy to navigate — it is the individual customer who will make the purchase or submit an enquiry on your website after all. Focus on the end goals of high conversions and purchase rates when designing your site.
2. Mobile Responsiveness
Having a website that is mobile responsive is the most important thing for a business these days. If your site traffic is driven by digital marketing or social media marketing, chances are most visitors are on mobile devices. Over the past two year, we have personally experienced roughly 60% traffic across our websites comes through mobile devices. For this reason, it is crucial that your website is optimized for mobile so that you are not missing out on sales opportunities.
Make sure you use responsive website infrastructure. Responsive web design ensures users have a good viewing experience no matter what type of device they’re using. Websites that adapt or resizes itself to any screen size or device are termed as Responsive Websites.
Website support for mobile devices is a hot, and important, topic for businesses today as Google has just announced the mobile-first index in April 2018.
Recommended Read: What Is Responsive Website Design & Why Do You Need It?
3. A Clear Call To Action
Call to Action is a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive. Such as, “Shop Now”, “Get in Touch” or “Watch Our Story.”
Navigate your visitors through the purchasing process or provoke your potential customers to make an enquiry, and convert them into paying customers. Whether it is generating leads, making sales or telling a story, catch your visitors’ attention. Eliminate any possible distractions that could keep them from moving down the conversion funnel process. Avoid confusing your customers by showing them exactly what you want them to do. You would be surprised to find how such frank tactics sway people’s choice to do what you want them to do on your website. Don’t be afraid to be direct with your call to action.
4. A Great “About Us” Page
It’s important to establish a connection between your brand, your business and the consumer. The best way to do this is by telling about your business or your product on the website using a perfect About Us page. People love to know who they are buying from. Now, this doesn’t mean we want you to write in all caps as though you’re yelling through the screen.
A great example of people telling their stories, or about their product and then relating right back to the product is the people on QVC or the Home Shopping Network. Watch how they introduce the product and then cleverly tell a story about how they once took their son to the river and wished they had a product like this at the time. The customers here, likely can identify positive times in their lives that make them think of your product favorably.
Share information about the founders, why you started the company and your mission. This allows customers to make a connection to the brand, and in turn creates a sense of trust and familiarity with you and your product.
5. Website Speed & Performance
When you imagine your website’s visitors, what do you see? Small business owners? SME’s? Local homeowners? Impatient clickers?
If your visitors are anything like other people on the web, they’re almost certainly in that group: the impatient crowd. These folks expect your site to load in the blink of an eye. If it doesn’t, they’re gone, maybe never to return. The faster your site loads, the greater is the probability that you will be able to attract and engage more users.
Speed is one of the most important component of website design which most of the businesses don’t look after or neglect during developing a website.
Users demand fast page speeds on websites. They expect a website to load in 2 seconds or less. When it comes to site loading, virtually every second counts. 47% of users expect a website to load within 2 seconds. And 40% of your potential users will typically abandon a website if it takes more than 3 seconds to load. Another study shows that 75% of users won’t come back to the site if they had trouble with the site loading.
Recommended Read: 5 Reasons Why Website Speed is Important
6. Organic Search Ranking
As a business, ranking your website on search engines is important. Think of your long-term SEO strategy when building your website so that you can increase your organic search traffic (traffic through Search Engines). Taking the time set up the correct page titles, product descriptions and links can make a huge difference in organic search down the road. One of the most important things you can do is get third-party websites to link back to your website, which helps increase your organic search rankings.
Another great strategy is creating a blog. A blog allows you so to write articles surrounding your products or services that will rank on search engines for key terms.
7. The Social Proof
Transparency plays a huge role in website conversion rates. One of the best ways to showcase the real people behind the brand is to integrate social media into your website. You can add social media feeds to your homepage or simply link to your social media channels. In an attempt to be professional, companies sometimes sound as though they are run by artificial intelligence bots. Adding fun, relatable copy and daily images from social media help strengthen brand identity as well as trust.
We also recommend displaying positive reviews from your customers on your homepage or your product pages. There are several great apps that you can use to integrate user-generated reviews of your products or services.
Remember, your website is supposed to act as a silent salesperson. Walk your visitors through the purchasing process, and convert them into happy, enthusiastic customers. Help guide them down the conversion funnel. Present them with the information, personal stories and brand trustworthiness that they need to make purchasing decisions. If you apply these seven tips for website success, your brand will be elevated, and the sky will truly be the limit.