Make Your Business Card The Best Marketing Material
Business card is one of the underrated but also the most important element of your brand identity. Handing over a business card is the best opportunity you have to market yourself or your business to a targeted and captive audience. A good business card should convey the overall image of your business, considering the card measures only 2.25 inches by 3.75 inches.
How do you make the most out of your business card?
Now the question arises, how can you possibly get a message across in such a small amount of space?You can’t expect your business card to tell the whole story about your company. But what you can expect it to do is, present a professional image that people will remember.
The color, wording, typeface and texture of our business card have a lot to do with its appeal and its ability to convey your corporate image.“Use common sense when you are designing your business card.”For example, if your business markets children’s toys and games, you might try using bright, primary colors and words written in child’s script. On the other hand, if you run a financial consulting service, then you want your business card to convey professionalism and reliability, so stick to traditional looks such as black printing on a gray, beige or white background.
Hiring professional & strategic designers may be the right choice to help you design a perfect business card. As they are the most eligible people to make your business card stand out by the right choice of color and design. They say entrepreneurs should not try to attempt designing a business card on their own, but many cash-strapped business owners have no other choice.
Also, there are some professional designers who make it in a very low cost.
The best course of action:
Look at all the business cards you receive, and emulate the cards that you like. You may have more freedom if you are in a creative business, such as party planning or retailing, but in general, keep the following tips in mind –
- Use your logo as the basis and most important element. Make it the largest element on the card.
- Keep it simple & elegant. Do not cram too much information on the card.
- Do include the essentials — your name, title, company name, address, phone and fax numbers, email and website addresses.
- Make sure the typography is easily readable.
- Stick to one or two colors.
Business cards don’t have to be boring.
If your industry allows for a little creative flair, here are some ideas to try:
- Use 4-inch-by-7-inch cards that fold over (like a mini brochure), cards made of plastic or cards with photos on them.
- Although they are more standard than standard business cards, cards in nontraditional shapes get attention. For example, try a teddy bear shape for a day-care service or a birthday cake for a party planner.
- Textured paper can add to a card’s interest, as can colored paper. In general, stay with lighter shades that enhance readability.
- You can also go for the transparent business cards if you have enough to spend on them.
- Thermography, a process that creates raised, shiny print, adds interest to a card. Embossing and foil stamping are two other printing processes that can give your card visual appeal.
Once you’ve got business cards, make the most of them:
- Include your card in all correspondence.
- Always give people more than one card (so they can give it to others).
- Carry cards with you at all times, in a card case so they’re clean and neat.